New JYP Entertainment Girl Group’s Choreography Video Incites Brutal Backlash

The newest JYP Entertainment girl group OURBIRTHDAY has come under major backlash after a snippet of their debut song’s choreography was shared.

The group already made headlines for the name of one of the members.

New JYP Entertainment Idol Mocked For Having “Worst Ever” Name In K-Pop

On July 22, the group dropped their first digital single, “HUNGRY,” with a performance video.

OURBIRTHDAY “HUNGRY (Side A)” Performance Video

🔗 #아워벌스데이 #OBD#HUNGRY pic.twitter.com/LqBoG4BmjY

— OURBIRTHDAY (@OBD_offcl) July 22, 2026

Ahead of the release, the members teased the choreography, and it was shared online.

OURBIRTHDAY teases the choreography for ‘Hungry.’ pic.twitter.com/Xl29SslORP

— Kpop Charts (@kchartsmaster) July 21, 2026

Yet, it was hit with major backlash.

Considering the history of JYP Entertainment groups, especially when it comes to talent, choreography, and stage presence, many thought this group already lagged behind. Some even thought that amid the oversaturation of K-Pop groups debuting, OURBIRTHDAY didn’t bring anything new.

I can’t believe this is from the same company that gave us Twice, Got7, Wonder Girls, 2pm, and Miss A

— Chae’s Dimple⁷⁹🏰🥑 (@chaeberrie29) July 22, 2026

jyp used to have rookie ggs like miss a, twice, itzy and nmixx

— sam so in love is chatting ꕤ velvet summer & wild (@formulaofgag) July 21, 2026

Oh I’m not hungry

— BLACKMAMBA (@THEOGBLACKMAMBA) July 21, 2026

what is the need of debuting a new group when they’re not adding anything substantial to an oversaturated industry

— yi (@moasoull) July 21, 2026