K-Pop Companies Exposed For Undercover Activities On Social Media In Viral Video

Recently, a Q&A video about the entertainment industry has garnered a lot of attention from Seoyeon.

A clip from the video is going viral among fans worldwide.

나 이제부터 트친들 의심한다 pic.twitter.com/JlDDuGDBM2

— 몽덕 (@mongduck_) April 22, 2026

In the clip, it was revealed that employees at the company created fake accounts and pretended to be part of fandoms to monitor reactions.

she’s saying company employees create fan accs then follow all fans and pretend to be part of the fandom, so even if you censor group or idols’ names while posting, they can still see everything on their timeline.. that’s how they do monitoring for the content released

— haruharu 🚨🚥 #REDRED (@harumanyogi183) April 23, 2026

Netizens shared their reactions to the revelation, with some speculating whether K-Pop companies were behind certain narratives that were spread on social media, and others hilariously sending messages to any employees who might be lurking.

When we tell y’all that some ot6 accounts are probably the company running them we are NOT lying

— Zoé EN- IS 7 ☽ Enhypen’s protector ⋆｡𖦹°🫧⋆.ೃ࿔*:･ (@Jst_like_a_zooe) April 23, 2026

wish promoted ode to love through a self produced dating show, these staff are DEEP in our business

— chair🌷⋆˚ ʚїɞ (@butterflyutsie) April 23, 2026

Sm stylists thinking they did a good job and then they open twitter to see everybody getting heated pic.twitter.com/gXbLoXpNoV

— Jermaine Coleslaw (@originaIfaces) April 23, 2026

So… Who among y’all are dduks 👁️👁️ pic.twitter.com/aTwWv6ctuh

— 🌹🌹🌹| hungry asf (@eleyapllisprout) April 23, 2026

Bh intern if u see this then play louder than bombs in next concert as surprise song 🙂

— Saski ♥︎ 2.0 (@agustdslawgurl) April 23, 2026

1000%!! western labels do this too. many will create fanbase or update accounts as well

— : carmen : 🔪 🪽ENHYPEN IS 7 (@enhavanished) April 23, 2026

Well, we’ve always made half joking remarks to company defenders/stans like”you defend this company so much, you must be getting paid” or “its like you’re on JYPE’s payroll with how hard you work for them”and now knowing they most likely are floating around here, spying on us..

— Bellabee33 (@Bellabee333333) April 23, 2026