HYBE Girl Group Faces Accusations Of Blatantly Copying NewJeans…Again

A HYBE girl group has yet again gotten embroiled in a blatant plagiarism controversy involving NewJeans.

The girl group in question is TUIDE, an upcoming seven-member ensemble set to debut on August 24 (KST).

TUIDE introduces its members in a new video.

“WE TUIDE” pic.twitter.com/2XHcVL6CQD

— Kpop Charts (@kchartsmaster) August 2, 2026

The group was recently introduced to the public, generating huge buzz, including mixed opinions about the members’ visuals. However, the controversy in question sprouted from a teaser video that supposedly gave a spoiler about TUIDE’s debut song.

The video featured the TUIDE members in the practice room, practicing choreography, while a familiar beat played in the background. Some NewJeans fans recognized the beat immediately, since it was pretty much identical to that of “Cool With You.”

Fuck you hybe leave NewJeans alone 😭 pic.twitter.com/c4gAyYdtwn

— ahu (@hyeuora) August 3, 2026

A video comparing the two beats back to back has since gone viral on social media, sparking a heated debate. Some reasoned that it was simply a beat, that too a typical one under the UK Garage genre.

It’s a 5 second clip with just a beat and not even a synth. We don’t even know how the song goes or if it’s even a song YOU ARE THE ONES THAT NEED TO LEAVE OTHERS ALONE 😭

— ☆★☆ (@illitbymistake) August 3, 2026

Y’re already starting the copying accusations, even though they’re simply using the UK garage style a genre created in the 1990s by Black communities. Pls don’t try to claim ownership over a style that wasn’t created by njz pic.twitter.com/WMQbK0UPPX

— TUIDE (@teaynzz) August 3, 2026

tokkis love to talk about concepts and artistry, but they don’t even know one of the most basic UK garage beats ever lol the same beat kpop stans acused nwjs of plagiarizing from pink pantheress btw 😭 pic.twitter.com/4C70D8fDmo

— noire⁷ .ᐟ is seeing bts (@noirpeakz) August 3, 2026

However, many also found it odd that a label was pushing such similar sounds on multiple of its groups, and pointed out how that decision didn’t make sense from a brand perspective.

once again i ask, what’s the point in debuting groups with such similar sounds if not to obscure their branding and replace them in the market?

— angel #48 (@acidangelafrica) August 4, 2026

Good God nuke this fucking company, always using minor girls as a shield for lacking the creativity to make original concepts or songs

— Kan 🐇 (@kan1sneo) August 3, 2026

“Only the beat is the same” hybe has brainwashed Kpop stans so much that copying a whole ass beat is apparently not a big deal 😭😭

— Kan 🐇 (@kan1sneo) August 4, 2026

Meanwhile, recently, ILLIT was also acccused of copying NewJeans, yet again.

ILLIT Hit With NewJeans Plagiarism Accusations… Again