HYBE Girl Group Idol With Controversial Visuals “Bags” Brand Deal Before Even Debuting

HYBE’s newest girl group hasn’t even debuted yet, but one member is already drawing the attention of brands despite previous controversy.

TUIDE is the first act out of ABD, a new HYBE label under Pledis Entertainment built specifically for girl group production. The seven-member group recently released a pre-debut track, “GRLS,” but their initial rollout hasn’t been smooth. As soon as the lineup was announced, the members were hit with malicious comments over their visuals. In particular, maknae Yi Hani was singled out with some of the harshest criticism.

Visual hole

— ahyeonitgirl (@Bmshotties) August 2, 2026

Now, however, the tide appears to be turning for the 15-year-old Korean British idol. This week, Swiss luxury brand Vetements posted Yi Hani’s teaser photo to its official Instagram, showing her in the label’s clothing.

The post quickly caught fans’ attention, with many speculating it could point to an actual brand endorsement deal in the works ahead of TUIDE’s debut.

[RUMOR] Swiss-French luxury brand Vetements posted #YIHANI to their official Instagram, hinting at a possible future endorsement or collab for TUIDE’s youngest member!#TUIDE #튜이드 @TUIDE_official pic.twitter.com/yK8UNFGjZJ

— Pledis Trainees (플레디스) (@pledis_trainees) August 13, 2026

Since the initial backlash, many K-Pop fans have hit back at the group’s critics, praising Yi Hani for her “cute” and “unique” looks.

the cutest girl ever#yihani #이하늬 #tuide #튜이드 pic.twitter.com/6T5K6wVt7h

— yi hani pics (@hanispics) August 7, 2026

TUIDE, whose lineup also includes TWICE Jihyo’s younger sister Seoyeon, is set to debut on August 24 with TUNE & PLAY.