BTS J-Hope’s Livestream Comments Hit With Major Backlash Amid Recent Controversy

BTS J-Hope‘s recent comments during a livestream have come under major backlash following the release of another video, all linked to designer products.

A recent video has gained attention as netizens were shocked at the price of the watches that J-Hope has.

the resale value of those watches is crazy and he just has them sitting in a little case in his bag to wear on tour please pic.twitter.com/O884qMrfgI

— kei⭑ (@hobiroppi) August 24, 2026

The reason the video has been used against J-Hope is a recent livestream comment in which the idol spoke about a Louis Vuitton bracelet he bought to donate to charity, but he was surprised by how much it cost.

🐿️ The bracelet is cute, right?
🐿️ I saw this at a Louis Vuitton store in Toronto recently, and it was so cute that I bought it.
🐿️ I heard that you can also donate to a good cause through this, so I bought it with good intentions.
🐿️ I heard this is expensive… oh, I was really… pic.twitter.com/9kARv8jQeo

— HOPE BASE (@JHPOPBASE) August 23, 2026

Yet, amid his recent controversy, it seems like J-Hope’s actions are being scrutinized even more.

With the video of his expensive watches and his comments about the bracelet, some hit back at J-Hope having such expensive watches but then “complaining” about the price of a UNICEF bracelet where money goes to charity.

bro complains about the price of the unicef bracelet but has these watches????Huh? pic.twitter.com/mO73yt6eqj

— Pollux (@joons_plantgirl) August 25, 2026

PRICE ON REQUEST. meaning its above at least 500k coz the blue one is like 462k..
Like how do you keep one pissing fans off?

— 😺 🍉🔻dimagi naxal ☝🏽 (@missandrizzed) August 25, 2026

You built your entire net worth off the people who supported you when you had nothing, but now you treat those exact same fans like a inconvenience. Don’t forget who paid for the lifestyle you’re flexing—humility is free, but losing your base will cost you everything.

— Sabrinito (@Sabrenito) August 26, 2026

Just thinking again of J-hope dating that bracelet for UNICEF was EXPENSIVE …. EXPENSIVE???????
That AP watch you wear costs about 50k USD. LIKE???????

— 😺 🍉🔻dimagi naxal ☝🏽 (@missandrizzed) August 23, 2026

However, some thought the OP was taking J-Hope’s words the wrong way.

comprehension down the gutter he didnt complain when hes donated more than that, he was SURPRISED considering the bracelet was $750 and $150 went to donation and the bracelet is mostly STRING 😭

— ✦✦✦✦ (@auilaseq) August 26, 2026

Objectively speaking, I don’t think he was complaining about the price itself but rather the idea of paying $800 for what is essentially string, which is valid tbh lol

— pillow number three ✨ (@tetenoot) August 26, 2026

1. That’s the RESALE price. 2. He has donated to UNICEF way before. 3. The price of that cord was definitely not justifiable, given the design and material but he bought it anyways because a percentage was for donation. 4. He’s an ambassador, his watch was probably gifted to him.

— Into the Xan⁷🍀⊙⊝⊜ DRUMMER JHOPE CONTENT🕯️🕯️🕯️ (@mxxnsvn) August 26, 2026

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