HYBE Accused Of Recycling Choreographies And Concepts Internally

HYBE is facing fresh criticism after netizens began pointing out similarities between its artists’ content.

The discussion started when ILLIT dropped their dance challenge for “It’s Me.”

Shortly after, comments comparing the choreography to moves seen in KATSEYE and LE SSERAFIM began circulating online. Fans highlighted the dancing style and overall vibes that they felt looked strikingly familiar.

• It’s too similar to LE SSERAFIM LOL. Seems like they’re ripping off each other.
• What’s up with HYBE lately.
• I thought it was LE SSERAFIM. The internal copying is insane and this concept is so unpopular too.
• They copied something they don’t even suit. Should’ve just stuck to what they used to do. They really don’t suit this.

• You said it’s ILLIT-core…
• 30% KATSEYE
• Did the KATSEYE choreographer do three groups? F*ck.
• Weren’t they a dreamy concept?
• Did the company set out to recycle their female groups’ concepts?

LE SSERAFIM recently came back with “Celebrate,” which also features a similar hard-hitting beat and a very kitschy choreography.

KATSEYE is also known for their unique moves and EDM party tunes.

It seems like EDM music and hook-ish choreography has become a trend these days. Despite the negative buzz, the conversation has once again sparked debate about originality vs. trends within large entertainment companies.