Big Hit Music Pushing A TXT Member As The “Next Jungkook” Sparks Debate

Recently, an online community post garnered significant attention as netizens began noticing an increasing number of articles labeling TXT’s Yeonjun as the “next BTS’s Jungkook.”

Looking at the compilation of news article titles, they all seemed to mention Yeonjun with Jungkook.

• “TXT’s Yeonjun follows Jungkook’s footsteps…carries on Big Hit Music’s solo artist legacy.”
• “TXT’s Yeonjun makes his mark in the U.S. music scene…continues the lineage of male soloists after BTS’s Jungkook.”
• “Jungkook to Yeonjun…Big Hit’s Music formula for male solo success works again.”

Yeonjun has established a powerful presence in the U.S. music market through his solo activities. He demonstrated his global competitiveness by combining his vocal and performance skills with a commanding stage presence. These achievements were further enabled by the production and planning expertise of Big Hit Music, the same team that pushed BTS’s Jungkook to global pop stardom.

However, netizens had differing opinions regarding Big Hit’s so-called “success formula.”

• “I don’t think either fandom is going to like this type of media play…that side’s media play is just so…”
• “I mean, I guess it’s better that they just mention an artist from the same agency rather than talking about another company’s artist.”
• “What company wouldn’t like it? Am I the only one who doesn’t see any problem with this?”
• “Big Hit’s success formula, my ass, LOL. What kind of know-how would this small hole-in-the-wall company have? Work properly instead of making this type of media play.”
• “Usually companies follow their own success path…”

BTS