Esteemed Art Director Rains Fire On HYBE In Scathing Post About NewJeans

Popular art director Park Si Young has stirred up heated sentiment once again with his social media post about NewJeans.

A few days ago, when ADOR released a teaser of NewJeans’ upcoming comeback, Park took to his social media and criticized its direction and aesthetic.

Renowned Art Director Expresses Heated Opinions NewJeans’ Comeback

With his initial reaction becoming a heated topic among K-Pop fans, Park has doubled down on his fierce opposition to HYBE in a new post. On July 23, KST, he posted a story on Instagram and bluntly criticized the conglomerate’s handling of its conflict with the NewJeans members, calling the stakeholders “childish” and “embarrassing.”

Since we’re on the subject, I wonder if this will make the news too? Please let it get covered. I find it absolutely disgusting how HYBE, a major conglomerate in the K-Pop industry, conducts itself. If you’ve taken the formative years of these minors under the guise of ‘training’… seriously, is that how adults are supposed to act? Bunch of childish b*stards. If you’re going to make money off kids and build a business around them, the least you could do is act like responsible adults. I find them pathetic.

— Park Si Young

He called out HYBE’s treatment of the NewJeans members in detail, clarifying that he didn’t care about either Bang Si Hyuk or Min Hee Jin.

You’re going to “set an example” for the entertainment industry by crushing people with money and lawsuits? Give me a break. What a load of bullsh*t. I couldn’t care less about Min Hee Jin or Bang Si Hyuk. That’s none of my business. But targeting a young person and trying to destroy them—how is that justice? It’s unbelievably idiotic. There should be a limit. HYBE is seriously disgusting. I hope this gets reported widely! These morons don’t know how to act like adults.

— Park Si Young

Meanwhile, the music director who previously worked with NewJeans has also stirred up heat with their supposed reaction to NewJeans’ upcoming comeback.

NewJeans’ Music Video Director Responds To Group Comeback, Sparks Heated Debate