HYBE’s New Girl Group Suffers Backlash Before Even Debuting

HYBE’s newest girl group hasn’t even debuted yet, but the announcement has already sparked plenty of reactions online.

On July 20, ABD — a new label under HYBE Music Group, which will allegedly focus on girl groups only — officially introduced its first girl group, TUIDE.

Fans will soon see the members — Seohee, Seoyeon, Elena, Jia, Saki, Seah, and LeeHani — take the stage.

The seven-member act is scheduled to debut in the second half of the year, with the label revealing the group’s name, logo, and the meaning behind “Tune the Tide.”

We Tune the tide, TUIDE

🌊 #튜이드

— TUIDE (@TUIDE_official) July 19, 2026

While some fans expressed excitement over the members and concept, many international K-Pop fans reacted more critically, with the discussion quickly shifting from the group itself to HYBE’s reputation.

Girl what

— BLACKMAMBA (@THEOGBLACKMAMBA) July 19, 2026

That company should be BANNED from producing girl groups

— 𝑯★𝐋𝐎 (@HYPEBOY4SHO) July 19, 2026

it’s giving meovv predebut, zero originality with this company i fear. pic.twitter.com/1O9ieJdUss

— ri 𑁍 (@tokkiga) July 19, 2026

Some questioned why the company is launching another girl group so soon, while others referenced previous controversies involving HYBE artists and labels.

Another copyllit. We all know Newjeans is the only OG. Stop producing copies.

— 𝓢𝓼𝓮 𝓡𝓪 (@rowzayizrowzee) July 19, 2026

how many members are gonna get removed by the end of the year

— scar | saw twice 04.06 🐇 (@scarletcharts) July 19, 2026

lets see what scandal hybe is going to stir for them first

— i think… MOYA SMOOTHIE!!! 🐚 (@Barbsplaining) July 19, 2026

why are they debuting a new group every other day

— ؘjuli 🇦🇷 (@povexo) July 19, 2026

Although the reactions have been mixed, they highlight the level of scrutiny surrounding any new act associated with HYBE. With TUIDE’s debut still months away, fans are now waiting to see whether the group’s music and concept will win over skeptical audiences.