HYBE’s Response To TXT Soobin’s Gay Deepfake Issue Hit With Heated Reactions

Recently, TXT’s Soobin was the target of allegedly “explicit gay deepfake” photos.

Fans Demand HYBE Take Action Over TXT Soobin’s Alleged Explicit Gay Deepfakes

Along with the images, an influencer recently spoke vaguely about the incident. Without mentioning Soobin’s, he explained that the photos were screenshots from a video and implied that it was a longer relationship between him and the person.

Male Influencer Seemingly Addresses Alleged Deepfake Gay Photos Of TXT’s Soobin

Fans of the idol have been waiting for a response from BIGHIT MUSIC over the allegations, and the current actions taken by the company have been met with harsh reactions.

In late September, it was announced that TXT would be making a comeback with “Perfect Storm.”

Since the announcement, the group’s official accounts as well as the company’s have updated with scheduling information or teasers. These updates have continued after October 19, when the initial claims and images alleged to be of Soobin spread on social media.

This includes a post made on October 21, showing the schedule for the album’s release.

PERFECT STORM – Promotion Scheduler

💿 Pre-save ‘PERFECT STORM’ NOW #TOMORROW_X_TOGETHER #TXT#PERFECTSTORM #TXT_PERFECTSTORM pic.twitter.com/wVz9jbg6bt

— BIGHIT MUSIC (@BIGHIT_MUSIC) October 21, 2026

In response to the continued promotion of the upcoming release and no response to the allegations surrounding Soobin, many have expressed anger with HYBE’s apparent response.

아니 빅히트 이런걸 올릴때가 아니라고
지금 이사건을 어디까지 퍼트릴건데
딴것도아니고 아티스트가 피해자인데#빅히트_불매 #하이브_불매 #아티스트_권익보호 #Boycott_Bighit #Boycott_Hybe #Protect_Artists@BIGHIT_MUSIC @TXT_bighit

— 연글 (@yeeogl3) October 21, 2026

No, BigHit, this is not the time to be posting things like this. How far are you going to let this incident spread? It’s not just anything else—it’s the artist who is the victim here.

— OP

지금 프로모 올릴 때야? 고소공지부터 올리고 프로모 해 지금 당신네들이 프로모하는 그 당사자가 사회적으로 찢기고 밟히고 죽고 있는데 쫀득하게 앨범팔겠다고 이걸 지금? 뭐가 우선순위인지 몰라? 알지만 먹금하는거면 소속사 때려쳐 고소공지부터 내고 해 그나마 소속사취급이라도 받고싶으면

— ㅡ.ㅡ (@rhemtpvldk54) October 21, 2026

Is this really the time to be posting promotions? Put out a legal action announcement first, then promote the album. The very person you’re promoting right now is being torn apart, trampled on, and practically destroyed socially, and you’re just sitting here trying to sell albums like nothing’s happening? Do you not understand what your priorities should be? If you do understand but are deliberately ignoring the situation, then quit the company. Put out a legal action announcement first. If you want people to even treat you like a proper agency, that is.

— OP

This is important than protecting your artist?! Do you think the situation will subside by doing this cb promo? The more you don’t action, the more things will build up. Your artist is human, not a tool! #빅히트_불매 #하이브_불매 #아티스트_권익보호 #Boycott_Bighit #Boycott_Hybe

— rierie ❄️forestBinnie🍀🏡 (@ethmisaurora) October 21, 2026

TXT