ILLIT’s Accused Of “Shameless” Plagiarism Of Popular Girl Group In New Concept Photos

ILLIT has been accused of plagiarizing a popular girl group in their new concept photos, with the group and HYBE being hit with major criticism.

Since 2024, ILLIT has been accused of plagiarizing NewJeans.

A “Compilation” Of ILLIT’s “Plagiarism” Of NewJeans Becomes A Hot Topic

ILLIT are set to have a comeback later in the month.

#ILLIT ‘BREAK EVEN’ Teasing Video
(

2026.10.26 6PM (KST)#아일릿 #BREAK_EVEN

— BELIFT LAB (@BELIFTLAB) October 5, 2026

Yet, recent concept photos shared of the members have sparked a huge wave of plagiarism claims.

#ILLIT ‘BREAK EVEN’#MAD ver.

착각하실 분 구합니다 +82 10 26-1026

2026.10.26 6PM (KST)#아일릿 #BREAK_EVEN pic.twitter.com/moqTl0yF47

— BELIFT LAB (@BELIFTLAB) October 15, 2026

This time linked to KiiiKiii.

When the photos were posted, netizens accused HYBE of blatantly plagiarizing KiiiKiii’s recent concept photos, including the blonde hair and the small details within the photos. Some thought that the photos weren’t even trying to hide the copying and even called the company “shameless,” saying they moved on from NewJeans to another group.

kiiikiii não olha agora mas estão requentando os seus nachos pic.twitter.com/ydrbO9yr5s

— ella (@cupcakkiii) October 15, 2026

they don’t even try to hide it pic.twitter.com/ptRABF34B2

— ؘ (@sunooeyess) October 15, 2026

since they ran out of newjeans they’re now moving to kiiikiii

— 🐇 (@MHDHH227) October 15, 2026

Kiiikiii’s nachos didn’t even go cold yet pic.twitter.com/8kMvOpGdP1

— yeincouturee (@yeincouturee) October 15, 2026

hybe is actually so shameless i need to apologize to everyone i ever fought before my frontal lobe started developing. and people quoting with random old pics thinking they’re debunking anything have to be living under a rock and never engaged with anything in the creative world pic.twitter.com/tZZfOEsbKv

— gio (@JHstamp) October 15, 2026

#weird pic.twitter.com/gBocOUZtxv

— ؘ (@everasker) October 15, 2026