IVE’s Liz Directly Named By Brand CEO In Power Trip Controversy

IVE‘s Liz was recently called out by netizens who accused her of taking advantage of a clothing brand. The brand had lent out their jeans to multiple idols for stage costumes, including Liz. Liz wore their best-selling jeans recently, and seems to have loved it.

The brand owner posted a screenshot of her conversation with the staff about returning the jeans.

Staff: “CEO! Our dark wash wide belt slit boots cut pants have [redacted], and after asking, it seems like [Liz] liked the pants so much that their team hasn’t been able to return it yet!”

CEO: “[Liz!] Thanks for liking our pants so much. I’ll give it to you as a gift…”

The brand CEO also further mentioned Liz in a later post.

“So pretty, you suit it so much. I’ll give you 100 pairs. It suits even tall princesses.”

Naturally, this sparked negative reactions from netizens who felt that she had more than enough money to buy her own pair.

• If you like them, buy them.
• Just buy them to wear please.
• You can just buy it if you like it…
• She’s rich to boot…
• Are you poor? You can just buy your own. How did her not being able to return it go viral LOL. If the CEO didn’t upload the screenshot, she’d have just gotten away with it.

Surprisingly, most brands do not directly sponsor idols with clothes. Instead, they connect with their styling team to provide loans for shows.