Top HYBE Group’s New Video Sparks Major Backlash

TXT has come under major backlash after a recent video seemingly promoting a Russian platform was shared amid the war with Ukraine.

Netizens shared that TXT had released an exclusive video seemingly promoting a Russian platform that is linked to Mnet, and amid Russia’s war against Ukraine, it sparked a wave of backlash.

we’re disappointed to see TXT releasing exclusive greeting for a russian platform via Mnet. collaborating with an aggressor state waging war against Ukraine damages TXT’s reputation and hurts Ukrainian MOAs. please terminate this partnership! @MnetKR @BIGHIT_MUSIC @TXT_members pic.twitter.com/j1nTI4THlW

— nasia ࿐ (@khkwuu) August 25, 2026

It sparked major criticism from netizens, as they hit back at BIGHIT MUSIC for having the group promote the platform, especially amid recent controversies with the groups. While some also acknowledged that it was Mnet collaborating with the brand, they were still disappointed that TXT were being used to “promote” it.

You gotta be kidding… @BIGHIT_MUSIC @TXT_bighit @MnetKR are you fine working with terrorists?? Is this the reputation you want? Cancel that partnership NOW.

— ⁷Sunghoon vampire smile | THE SIN: DEATH OF ME (@_yordana_jordan) August 25, 2026

hybe really forcing their idols to wear russian flag merch and collab with platforms even we don’t use due to censorship i’m so fucking done with this company

— ִ (@pennyinthefnt) August 25, 2026

bighit should apologize for partnering with a country that commits genocide in other countries and stop it. or does this company just like supporting murderers?? @BIGHIT_MUSIC #txt

— bby (@lavanded3917) August 25, 2026

Cooperating with a terrorist state waging war against Ukraine is unacceptable. @MnetKR and @BIGHIT_MUSIC @TXT_members must stop promoting TXT on russian platforms! Stop normalizing war criminals! 🛑🇺🇦

— Alice Park (@AlicePark44) August 25, 2026

for more clarity MNET is the one collabing with a russian platform and are using txt since they currently have a popular mnet exclusive show

txt aren’t collabing directly with this platform BUT it’s still so upsetting that mnet has this collab and are using them to promote it pic.twitter.com/xKzh99wyVH

— no labels, just Astronomoa 🍦 (@astrozzn) August 25, 2026

Some brought up a recent controversy with CORTIS regarding Russia.

4 days ago cortis wore a r*ssian’s designer clothes with a russian flag on it, and today txt making a promo video for their show for russian audience and ahof, can’t be blue, nouera are announcing performance in russia…

meanwhile russia did this to my city yesterday: pic.twitter.com/vPk4QnSktT

— 二カ is seeing &team & cortis .✦ ݁˖ (@ttpeachnoo) August 25, 2026